Autoblog

Our Parisian friends over at LeBlogAuto were on hand at the Motorsport Japan 2008 event in Tokyo this past weekend, where FHI unveiled an Impreza-based "concept" dubbed the Subaru WRX STI Takumi.

Featuring upgraded springs and shocks, revised suspension bits, lightweight 12-spoke wheels, undisclosed engine tweaks and a slightly reworked exterior, the Takumi foretells the future of the rumored Spec-C variant, due to hit the market sometime next year.

Subaru execs at the show remained mum on if when the Spec-C would debut, but the smart money is on the Tokyo Auto Salon this January.


[Source: LeBlogAuto - Translated]

It's a fact that the English language is currently being sliced to ribbons. Spelling and grammar have gone out the window, and elocution is such a lost art that we're amazed when a speaker can manage a paragraph. It's interesting to see where these shortcomings manifest themselves. One would assume that an advertising agency, being in the business of communicating, would double- and triple-check a message before sending it out for the world to see. Imagine our surprise, then, when across our digital desks slid a memo from Carmichael Lynch trumpeting the Minneapolis, MN agency's relationship with Subaru of America.

It didn't start well. The subject header of the email read: "Subaru 360 Goes Airbourn (sic) To Find Home on 10th Floor." Interesting capitalization, and a very creative spelling of airborne. Bush league for an agency that handles Harley Davidson, Jack Link's, Cargill, and Toys 'R' Us, to name a few. Intrigued by the mention of a 360, Subaru's diminutive first stab at automobiles, we read on. Carmichael Lynch, upon landing the Subaru of America account in 2007, located a 360 and had it spiffed up for display in the company's 10th floor lobby. While small, the only way to get the little Subie ten stories up was a crane, which hoisted the car through a window last Saturday. Delightful little story, and we were inclined to give the wacky subject line a pass until we read the last sentence, which started: "Today's Subaru Forrester..." Whoa. If we were SoA, we'd be incensed. Spelling bee time: Forester. F-o-r-e-s-t-e-r, Forester. Forest is a chronically misspelled word, but it's still intolerable when it's the very firm being paid to represent the actual product.

Well, now we feel better. Check out the pictures of the 360's crane ride in the gallery, and hit the jump to see the original text of the email from Carmichael Lynch.


[Source: Carmichael Lynch]

We're going to play this little game again. Close your eyes and think "rally". (Not picket lines and protest signs, but tail-sliding, dirt road heroics behind the wheel of turbocharged four-wheel-drive monsters.) Now what company comes to mind? If you're a sentimentalist you might be thinking Audi or Lancia, but anybody who hasn't been living in a cave for the last decade or so (with apologies to all our cave-dwelling readers) will almost invariably think of Subaru. Never mind that its WRC team hasn't been doing that well recently: pumped up Imprezas like the WRX and STI are nearly synonymous with rallying. But now reports indicate that Subaru is considering confusing us by entering to World Touring Car Championship.

The news is sparked by a forthcoming arrangement between the WRC and the WTCC that could see them adopting a common set of rules, not unlike the more practical Super 2000 formula that has both rally and touring car series. Now we're always encouraged by news of carmakers – especially ones with such well-established motorsport pedigrees – going racing, but we can't help but wonder if Subaru's venture onto paved tracks wouldn't confuse the message and dilute its hard-earned brand identity. Conversely, the oil-ification of the WTCC could give Subaru a chance to prove its mettle with its new diesel engines. Either way, execs from Fuji Heavy and Subaru Tecnica International are expected to visit the touring car championship when it visits Japan on October 24 to scope it out.

Just because we love you, our loyal readers, ever so much, here's a gallery of studio-quality, high-resolution images of Subaru's current rally contender.

[Source: TouringCarTimes]

Click above for gallery of Subaru's newest diesel-powered models

Subaru debuted its new 2.0L diesel boxer engine earlier this year in the Legacy and Outback, and soon it will also be offered in the Forester and Impreza, though only in Europe. These two latest models to feature the unique horizontally opposed oil-burning engines will debut at the Paris Motor Show next month. The Forester 2.0D will offer 147 horsepower and 258 lb-ft of torque while returning 44.8 combined mpg in the European cycle, which is class-leading for a small CUV over there, while the Impreza 2.0D offers 148 hp and 258 lb-ft (fuel economy for the Impreza 2.0D was not released for some reason). The diesel Forester will hit showrooms later this month while Euro shoppers will have to wait until January for the diesel Impreza. While we certainly hope Subaru is tweaking its 2.0L diesel boxer engine to meet emissions standards in all 50 U.S. states, we haven't heard one word about it.


[Source: Subaru]

Both Honda and Toyota have been toying with laser-based Active Cruise Control systems for over a decade now, while the German luxury car makers have offered more expensive radar-based gizmos for almost as long. The premise of both is that an electronic copilot keeps an eye on the road ahead maintaining a safe distance from the car in front, even slamming the brakes at the last moment in an emergency should the driver fail to react.

Click above for high-res gallery of Colin McRae's tribute

Oh, those Brits. When they're not faking making corn circles they're writing a rally legend's name using 1,086 Subaru Imprezas as pixels. This, of course, was the finale to the weekend long celebration of Colin McRae's life, which saw over 1,100 Scoobys converge on Prodrive's test track in Warwickshire. Precisely how many cars took part in the ensuing 30-mile convoy is unknown, but if you don't have anything better to do right now, you can have a go at counting them in the video after the jump (and look out for the near miss at 6:42). Even the local constabulary showed up in a WRX pursuit car.

The half-mile-long sign you see above broke the Guiness World Record for, err, writing signs with cars by a cool 800, but more importantly Colin's fans raised over $80,000 for the McRae family's chosen charities.

The picture at right was taken a just a day after the rally legend was killed in a tragic helicopter crash near his home in Lanarkshire. Without prompting, rally fans from across the UK drove to Scotland to hold a memorial in the McRaes' hometown, which quickly filled up with Subarus, most of them WR blue.

One year on, they've gotten organized. Next Saturday, August 30, Colin's dad, Jimmy, will drive his son's famous 555 Impreza out of Lanark and head for Prodrive's factory in Banbury, southern England. By the time he reaches Birmingham he will have 700 Subarus in his mirrors forming an all-wheel-drive parade that's expected to stretch over 10 miles. Then, on Sunday the 31st, another 600 scoobies are set to join the tailback as it heads to Prodrive's test track in Warwickshire. Yep, that's 1,300 cars in a 20 -plus-mile snake, powered by 5,200 horizontally opposed cylinders.

Although official entry to the event is now closed, organizers expect even more Subarus to show up on the day. Details of the route can be found at http://www.mcrae-gathering.co.uk/

Click above to view video after the jump

It's no secret that running a motorsports team is a lot of work, but probably most of us don't know how much time and effort it really takes. Just building the race cars can take hundreds of man hours, as evidenced by this stop-motion video created by the U.S. Subaru rally team. Starting with a stock 2008 WRX STI, the team strips the car down to its frame by removing the engine, drivetrain, interior and even the windshield. The complete transformation takes an amazing 800 hours of labor. Knowing that makes us cringe even more when we see one roll end over end. Follow the jump to watch the video.

[Source: Subaru]

Click above for high-res gallery of the 2009 Subaru WRX

Despite being just one year since it was completely redesigned, the Subaru WRX is getting some big upgrades for 2009 including a more powerful engine with a larger turbo, new exterior enhancements and more go-fast hardware from its big brother, the STI. When we heard this news, we mentioned that buyers of the 2008 model might feel slighted. No might about it anymore, as Inside Line is reporting that the 2009 WRX will be priced almost identical to the 2008 model. The '09 WRX will reportedly start below $25k while the 2008 model starts at $24,995, including a $645 delivery charge. While a delivery charge might push the '09 model over $25k, that's a small price to pay for all the extras you're getting that includes a new 265-horsepower version of Subaru's turbocharged 2.5L boxer-four.


[Source: Inside Line]

Click above for a high-res gallery of the 2009 Subaru Impreza WRX.

It's official folks. Those of you that picked up a 2008 Subaru Impreza WRX have been had. The road-going rally rocket gets an update for 2009 and with it comes a retuned 2.5-liter boxer four-pot producing 265 hp and 244 lb.-ft. of torque – a 41 hp and 18 lb.-ft. increase over the outgoing model. Power will be sent to all four wheels through a five-speed manual – the only transmission available -- with low-profile 225/45R17 summer tires replacing the 205/50R17 rubber of the 2008 model.

The suspension has been revised to include stiffer springs, uprated dampers, upper strut mounts cribbed from the STI and larger anti-roll bars fore and aft. The Aero package is no longer an option – it's standard – and includes an STI-inspired grille on both the sedan and hatch, while the five-door receives the STI's rear spoiler and underbody diffuser.

Impreza obsessives that ran out to buy a 2008 model might be miffed, but Subaru had to make adjustments to keep the WRX competitive, particularly with the Mitsubishi Lancer Ralliart becoming a serious contender in the turbo'd sedan segment.

All the details are available in the press release after the jump.